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Growth Hacking Executive

Thank you for applying at Innovato. Please if you did not see the position you are looking for, send us your resume and we will keep you in mind for future opportunities.

  • Title: Growth Hacking Executive
  • Job Type:Full Time
  • Career Level:Experienced (Non-Manager)
  • Experience Needed:3-5 Years

Main Responsibilities

  • Utilize digital marketing strategies, such as PPC or SEO, to maintain and increase an organization’s customer base.
  • Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
  • Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
  • Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
  • Conduct and present competitive analyses and market research
  • Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
  • Translate ideas to actionable items that deliver business results
  • Analyze, recommend and lead implementation of improvement initiatives
  • Keep abreast with the latest trends and changes in UI/UX and digital marketing
  • Identify industry trends and insights
  • Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
  • Bringing traditional and creative ideas how to grow those KPIs.
  • Analyzing the data and users’ feedback.
  • Driving traffic to your website, landing pages, social media, apps…
  • Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any business.
  • Knowledgeable about referral marketing and being able to create viral growth.

Job Requirements

  • In depth knowledge of SEO factors and key algorithm updates
  • Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
  • Hands on experience with web analytics and A/B testing tools
  • Domain expertise in UI/UX best practices
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Hotjar, Mixpanel, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns / Snapchat /Twitter / Instagram / Facebook.
  • Strong analytical skills and data-driven thinking
  • Being performance and results-oriented
  • Being curious and creative
  • Outstanding analytical and problem solving skills
  • High standards of excellence and attention to detail
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